Doing one thing well

We're changing how sites are run
to make working lives easier.

People should be excited to come to work each day - from managers to chefs to bartenders. They should have time and energy for customers, empowered to go above and beyond.

But most are bogged down in menial, repetitive paperwork. Processes set up to maintain standards are holding them back. Is it any wonder so many leave?

That's why we're building new ways to run sites. To simplify the working day, from the staff up. To make operations effortless.

The Story

Founded in 2014, Trail was born from frustration with the state of hospitality operations. While other services were adding features and complexity, we resolved to build the working day from scratch

Following early investment and support from some of the biggest brands, we're now scaling like crazy to keep up with demand.

Joe Cripps

Managing Director & Co-founder

Joe lived and breathed hospitality & retail technology for 15 years. Starting at Fourth, he went on to transform systems at Pret, Itsu and other highstreet names. Frustrated by the pace of sector innovation, he became determined to drag the industry into the 21st century.

Wil Grace

Product Director & Co-founder

Wil brings consumer-grade products to the enterprise world. He helped shape products for the BBC, Sky and Emirates at award-winning digital agencies in London. He now preaches user-centered design principles in a sector that’s crying out for it.

Join us on the Trail

We’re always on the look out for like-minded people. If you want to join a fast-growing startup and work with a super talented team on real world problems, check out the roles below.

Press & Media Resources

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Grab text, images and logos here - and please do get in touch, we love to talk!

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From the blog

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Trail has raised over £2 million from institutional and angel investors

Find us on AngelList