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A pledge to our planet

We want to turn our industry paperless, achieve carbon net-zero, and help our customers do the same.

At Trail, we're changing the way hospitality businesses are run.

So far, we’ve built a product that moves hospitality operations forward and transforms teams.

Now, we want to extend our impact to the planet.



Our commitment: Plant 500,000 trees by 2030

By the time you’ve read this article, more than 3383 trees will have been cut down to produce 199 tons of paper.

Paper production is one of the biggest contributors to deforestation and climate change.

Many hospitality businesses still run their operations on paper checklists, adding to the problem.

When businesses switch to Trail, they save an average of 100 sheets of paper per site per month.

And while we feel good about that, we want to do more. So we’ve taken a pledge to plant 500,000 trees by 2030.

Growing together


This is where you, our customers, come in. For each site using Trail, we will plant one tree every month with Ecologi—an environmental organisation based in the UK that funds carbon offset projects.

As more seeds are planted, we reduce our impact on the planet together.

Why Ecologi


Ecologi shares our values of transparency and trust.

They measure their profit in impact—87.5% of their money goes directly to funding planet saving projects.

The team publish their financial reports, and provide carbon offset certificates and trees planted receipts, so we can see where our money goes.

You can track the growing Trail forest here.