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Protect your brand and grow with a digital franchise manual

Bring the franchise operations manual to life. Everything's in one place, from brand standards to food safety.
Build the best working habits
Run a paperless workplace
Protect the business
a map shows multiple franchises completing a new menu launch at the same time
Scoffs Group
Heavenly Desserts
German Doner Kebab
HMS Host

For the Franchisor

Brand standards

Protect your brand with a complete operational blueprint

Secure records

Access a complete digital history across all sites

Enterprise features

Match your organisational hierarchy with company, site and user permissions

Custom pricing

Tailored package for all your partners and subsidiaries

For the Franchisee

Paperless workplace

Do your team a favour and digitise their working day


Grow your business and uncover new efficiencies at scale

Health & Safety

Make safety a habit by weaving compliance into the working day

Simple training

Solve the staffing issue with fullproof training
Deliver consistently great service

You've developed a winning formula. See it brought to life in every site, day after day.

a mobile device shows an opening checklist being completed
Get everyone on the same page

As your business grows, communication between teams and management can break down. Trail bridges that gap.

a new menu launch is being distributed from the franchisor to multiple franchisees
Make safety a habit

Compliance is one part of a busy day. Make sure it's done by designing the day around it.

a chef completes an equipment check in a franchise kitchen

The best brands are saving time and money

In a highly competitive industry, you'll need every possible advantage.
Start with your operations.

Reduce audits


per year
Paper, printing & storage


per year
Staff training manuals


per site per year
Insurance premiums


per site per year
Maintenance callouts


per month
Compliance & claims

£ Millions

unlimited fines + prison

Simple, powerful features for growth

Digital checklists & forms

Create a centrally-managed operational blueprint and assign to sites

A task list for every site

Every day, teams will work through their own Trail of tasks

Dashboards & reports

Get real-time notifications and visibility over the health of every site
a task is shown for a shift handover on a mobile device
a task is shown for a fridge temperature check on a mobile device
a mobile report shows a company's score across multiple sites

Ways to use Trail

Explore the different ways Trail can support your business operations

See all the ways to use Trail
directional lines and circles

From coffee stands to the biggest brands

The best operations run on Trail

hotel room windowsa bed made in a hotel rooma girl using elastic ropes in an exercise classa man pouring a pint in a pubpour overs being made in a cafea swimming pool with flags above ita tossed employee making a saladweights and exercise machines on a busy gym floora chef wearing a hairnet making fooda waitress is organising the table plan in a restauranttables are organised ready for a sitting in a wagamama restaurantpins are being knocked over at a bowling alleya group of people are ordering their food on tablets at a tossed QSR restauranta restaurant foyer is set up for breakfasttwo tables are set up in a restaurant for lunchcustomers are on a theme park ridea retail shop is set up with a tablet to take payments

Let us show you around

Trail has been shaped to fit some of the biggest hospitality brands