Exclusive offer for Ei Publican Partnerships
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The best pubs run on Trail

Trail is a simple daily app with everything you need to run a successful pub, from opening checklists to food safety logs.
Pre-loaded with all the tasks you need to run the best pub
The easiest way to stay safe
Enter your Ei Publican Partnership discount code at the checkout for your offer
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Want to see Trail in action? 

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Phone showing Trail and example tasks

You'll be in good company

Ei Group RM

The Dog & Truck

Bermondsey Pubs use Trail to run the Dog & Truck along with 60 other Ei Group managed pubs. Their managers spend less time in the back office, giving them more time to focus on their pub and customers.

A simple app replaces paper checks

All the daily jobs appear on a tablet in the pub, prompting staff to complete their tasks at the right time.

An easier way to stay compliant

Food safety and compliance tasks are simplified. Staff can prove they’ve done tasks by adding comments and photos.

Everything gets done, every day

A digital record means they can see exactly which jobs have been done, browsing back to resolve incidents and do faster audits.

Results with Trail

A complete digital record reduces time on audits

250 hrs

Saved per month
High standards maintained throughout their pubs


Food Hygiene Rating
Reduced overheads associated with scale


Head Office time saved

How it works


Plan your tasks

Add your daily tasks from compliance to cashing up.


Teams complete them

Your teams complete their tasks each day.


Review performance

Get performance insights while protecting your business.

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Connects with all of the systems you already use

With powerful integrations, you can save time. 
Get visibility of everything in one place.

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You might be wondering...

What does the COVID-19 Library include?

The library includes Food Standards Agency official checks and covers reopening and running safely.

  • Cleaning
  • Equipment checks
  • Team health checks
  • Social distancing measures
  • Product, ingredient & allergen checks
  • Pest control
  • Restarting services & supply chain

How is my subscription calculated?

You'll be charged for every live site. You can archive a site at any time and the cost will be pro-rata, or launch new sites and your subscription will be automatically upgraded.

Do you offer annual price plans?

Yes - and at a discounted rate. Just ask one of the team for more details

Is my data secure?

Data security and privacy is our number one priority.

We carry out automated and manual testing on a regular basis meaning our uptime is 99.99%. We comply with both current UK Data Protection and GDPR laws.

There’s more detail in our privacy policy.

What equipment will we need?

If you’re not ready for staff to bring their own device then we recommend mini tablets or large phones - anything that can be held comfortably in one hand. There are same great Asus 8" that are cheap and durable when put in a solid case.

We generally recommend 2 devices per site - Kitchen and Front of House - but that’ll depend on your setup.

You’ll also need a decent wifi that covers the majority of the site.

Where do I download the app?

Nowhere! Just login via the website on any modern browser and you’ll be up and running in seconds.

It’s fast and when pinned to your homescreen you get the same great experience on laptop, tablet or phone.

Web apps also makes device management much simpler for bigger organisations.

How do users and permissions work?

We know people move around a lot, so unlike other systems we offer unlimited users for complete accountability and security.

Create head office users, ops and site managers and team members, each with appropriate permissions.

Is it right for my business?

Trail is designed for any business where teams need to complete a set number of tasks each day, week and month.

The main benefits are

  • Greater efficiency by removing paper and simplifying admin
  • Simpler and more secure compliance by making safety habitual
  • Consistency across on all days and in all teams

If any of those resonate, get in touch!