WH Smith go paperless with Trail
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There's a better way to manage sites

Give your teams the best guide every day
Eliminate all back office paperwork
Consolidate actions and stay compliant
Remove hours of daily admin
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Phone showing Trail and example tasks

You'll be in good company

WH Smith

Make Compliance a Daily Habit

Simple actions and a reward for timely completion make Trail a tool that teams love

Optimise Your Managers

Trail helps managers focus on sales performance instead of admin

Target Failing Sites

Head office reports pinpoint who needs help to stay on track

Results with Trail

A complete digital record reduces time on audits

250 hrs

Saved per month
Reduced overheads associated with scale

10%

Head Office time saved
Save on junior and new staff Training

100 hrs

Time saved per site

How it works

1

Plan your tasks

Add your daily tasks from compliance to cashing up.

2

Teams complete them

Your teams complete their tasks each day.

3

Review performance

Get performance insights while protecting your business.

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Connects with all of the systems you already use

With powerful integrations, you can save time. 
Get visibility of everything in one place.

Send tasks to and from Trail with Excel, MS Project and Sharepoint. Access scores via a real time feed
Notify your in house team of promotions and posts so they're always as informed as your customers
Connect to 1500+ apps out of the box to leverage a whole ecosystem of actions

Easy Monthly Subscription

3 year contract

Annual or Monthly Payments

3 year contract

Annual or Monthly Payments

You might be wondering...

How is my subscription calculated?

You'll be charged for every live site. You can archive a site at any time and the cost will be pro-rata'd, or launch new sites and your subscription will be automatically upgraded.

What payment methods do you support?

For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover). For yearly payments, we accept payments via wire transfer and invoice.

Do you offer annual price plans?

Yes - and at a discounted rate. Just ask one of the team for more details

Is my data secure?

Data security and privacy is our number one priority.

We carry out automated and manual testing on a regular basis meaning our uptime is 99.99%. We comply with both current UK Data Protection and GDPR laws.

There’s more detail in our privacy policy.

What equipment will we need?

If you’re not ready for staff to bring their own device then we recommend mini tablets or large phones - anything that can be held comfortably in one hand. There are same great Asus 8" that are cheap and durable when put in a solid case.

We generally recommend 2 devices per site - Kitchen and Front of House - but that’ll depend on your setup.

You’ll also need a decent wifi that covers the majority of the site.

Where do I download the app?

Nowhere! Just login via the website on any modern browser and you’ll be up and running in seconds.

It’s fast and when pinned to your homescreen you get the same great experience on laptop, tablet or phone.

Web apps also makes device management much simpler for bigger organisations.

How do users and permissions work?

We know people move around a lot, so unlike other systems we offer unlimited users for complete accountability and security.

Create head office users, ops and site managers and team members, each with appropriate permissions.

Is it right for my business?

Trail is designed for any business where teams need to complete a set number of tasks each day, week and month.

The main benefits are

  • Greater efficiency by removing paper and simplifying admin
  • Simpler and more secure compliance by making safety habitual
  • Consistency across on all days and in all teams

If any of those resonate, get in touch!