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Compliance made simple for BII members

Trail is a simple daily app with everything you need to run a safe, profitable pub, from opening checklists to food safety logs.
400+ Ei Group pubs stay safe with Trail
Pre-loaded with tasks developed specifically for BII members
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Phone showing Trail and example tasks

You'll be in good company


The Dog & Truck

Bermondsey Pubs use Trail to run the Dog & Truck along with 70+ other Ei Group managed pubs. Their managers spend less time in the back office, giving them more time to focus on their pub and customers.

A simple app replaces paper checks

All the daily jobs appear on a tablet in the pub, prompting staff to complete their tasks at the right time.

An easier way to stay compliant

Food safety and compliance tasks are simplified. Staff can prove they’ve done tasks by adding comments and photos.

Everything gets done, every day

A digital record means they can see exactly which jobs have been done, browsing back to resolve incidents and do faster audits.

Results with Trail

No items found.

How it works


Plan your tasks

Add your daily tasks from compliance to cashing up.


Teams complete them

Your teams complete their tasks each day.


Review performance

Get performance insights while protecting your business.

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Connects with all of the systems you already use

With powerful integrations, you can save time. 
Get visibility of everything in one place.

Notify staff of new table bookings
Enhance customer experience
Manage Shifts
Auto generate tasks from spreadsheets
Action outcomes from audits
View and record data

You might be wondering...

How is my subscription calculated?

You'll be charged for every live site. You can archive a site at any time and the cost will be pro-rata'd, or launch new sites and your subscription will be automatically upgraded.

What payment methods do you support?

For monthly payments, we support all major credit cards (Visa, Mastercard, AMEX, Maestro, and Discover). For yearly payments, we accept payments via wire transfer and invoice.

Do you offer annual price plans?

Yes - and at a discounted rate. Just ask one of the team for more details

Is my data secure?

Data security and privacy is our number one priority. We carry out automated and manual testing on a regular basis meaning our uptime is 99.99%. We comply with both current UK Data Protection laws and upcoming changes to GDPR. The app is hosted on the same technology as Facebook. There’s more detail in our privacy policy.

What equipment will we need?

If you’re not ready for staff to bring their own device then we recommend mini tablets or large phones - anything that can be held comfortably in one hand. There are same great Asus 8" that are cheap and durable when put in a solid case. We generally recommend 2 devices per site - Kitchen and Front of House - but that’ll depend on your setup. You’ll also need a decent wifi that covers the majority of the site.

Where do I download the app?

Nowhere! Just login via the website on any modern browser and you’ll be up and running in seconds. It’s fast and when pinned to your homescreen you get the same great experience on laptop, tablet or phone. Web apps also makes device management much simpler for bigger organisations.

How do users and permissions work?

We know people move around a lot, so unlike other systems we offer unlimited users for complete accountability and security. Create head office users, ops and site managers and team members, each with appropriate permissions.

Is it right for my business?

Trail is designed for multi-site service businesses. The more complex the operations, the bigger the benefit. However, if you have two or three sites and looking to cut down on paper, we can help!