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Scaling up at Honest Burgers

Honest Burgers is the 31st fastest growing company in the UK. In 2017, they expanded their estate to 25 outlets and secured a £17m refinancing deal to enable them to reach a goal of 50 sites by 2020.

To achieve that kind of growth requires a solid operational foundation. Which is where Trail comes in.

Trail is a simple, smart checklist for service operations, that’s been designed to guide teams through their day with repeat processes and automated integrations, delivering actions from finance through to compliance. It helps sites consistently hit the same high standard, drive profitability with everyday efficiencies and frees up employees’ time to focus on the customer.

"2017 was a great year for us - we reached 25 restaurants and took Honest out of London for the first time in Cambridge, and then Reading.

Its been a massive learning curve. It was only 8 years ago me and my mate Tom were serving burgers from a street stall at festivals, so adapting the business as we've grown has been key.

That's where Trail comes in - it's enabled us to reduce email noise, paperwork, admin and simplify communication to our managers, allowing them to get on with what they should be doing - talking to our customers and driving sales!"
Philip Eeles
Co-founder and Operations Director
Honest Burgers
Key results
Head office headcount saved as company scales
Shaped the technology around existing business processes
Gained better visibility over all their sites

Ways they use Trail

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