In welcome news for the hospitality industry, Wireless Social and CGA’s most recent ‘Top Cities’ report states that the UK’s regional cities have seen consistent growth in the first half of 2022 with some cities exceeding levels recorded in 2019.
Levels of ‘vibrancy’ (measured using CGA and Wireless Social’s sales and guest data) have increased over six consecutive four-week periods in 2022, with the latest showing an average sales increase of 2% compared to the same period in 2019.
While 10 of the UK’s most populated regional cities are showing this growth, London still faces significant challenges and is seeing 8% lower sales compared to 2019. A perfect storm of issues, including the heatwave, staff shortages, rail strikes and decreased tourism have been blamed. London is expected to reach its pre-pandemic sales levels by the end of the year.
Read more on Wireless Social and CGA’s report here.