Trail Meets Zing Restaurants

In this blog series we're putting operations in the spotlight and getting unique insights from the front line. Today we're meeting Zing Restaurants' Daniel Suman Malakar.
Caroline Joyce
Nov 2022
4 min read

Based in Kolkata, India - Zing Restaurants are a hugely popular hospitality business managing multiple brands under their umbrella.

Alongside their walk-in offerings Rang De Basanti Dhaba and Asia Asia Asia!, the group also operate delivery-only cloud-kitchen brands including Deja Bowl, Rosy Roti, Curry & Crust and Tandoori Pizza.

So essentially, they’re busy.

We caught up with Zing Restaurants' Assistant Manager for Data and Tech Daniel Suman Malakar to find out how they’re using Trail day-to-day to support the smooth running of operations within the business.

How would you describe an average day in your role?

On an average day of work, I start the day off by checking my emails then getting everything organised at the start of the day. After that, I look over my to-do list and get started on the projects that have the highest priority.

What were the main issues before you started using Trail and how has Trail helped you?

Before Trail it was like we were messing up with tasks and audits because we didn't have the right technical coordination processes in place. The biggest benefit for us has been the support with end-to-end solutions for tasks and audits that help the front-line team. Trail also gives us a good channel for coordination throughout the whole team.

What's your favourite thing about the app?

That it gives us an oversight of the team and the ability to track tasks and performance.

What's the best thing about Trail from your team's perspective?

The reminders to complete allocated tasks on time are a helpful feature for the team.

Do you have an idea of where Trail has saved you time/money?

Since switching to Trail we definitely spend less on paper. Making the operations more 'tech-savvy' also means we save time on things that traditionally took much longer.

Finally, what advice would you give to someone starting out a career in hospitality right now?

Don't think about success, just work hard - success will automatically follow you. And don't shy away from new tasks or responsibilities; every task is an opportunity to learn.


Try out Trail for yourself - sign up to our 14-day free trial here.

What customers are saying

"I f****** love Trail, it's taking my businesses to the next level."
Josh Paterson
"We rarely provide training to our guys, they just bought into the idea straight away. I love that I have a full visual of everyone's activity in front of me."
Katrin Toots
Compliance Manager
“It’s not a paper diary that’s covered in barbecue sauce. We have clarity over what’s done in our sites and are confident going into our audits.”
Jay Brown
“The EHO visited almost every site last year and every store was given a five star rating."
Jay Brown
Operations Chef
"We turned our Costa Checks and various compliance forms into regular tasks on Trail, which has contributed to some of the best scores we have had."
Delroy Daniels
Operations Director
"Our teams love it, it gives our managers of all levels absolute clarity on what they need to achieve every day."
James Brown
Operations Director

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