Trail joins The Access Group

Trail, the UK's #1 hospitality checklist app, will be integrated into the Access Group’s Hospitality division to help customers improve productivity and compliance.
Joe Cripps
May 2022
4 min read

The Access Group has acquired Trail as the latest addition to its business software solutions, building on its strategy of bringing new and innovative products to market. The productivity and checklist app will be incorporated into its hospitality division and follows other recent acquisitions including Acteol CRM and CPL learning. This investment in best-in-class technology reflects Access Hospitality’s role as the UK leading provider of software solutions for the hospitality and leisure sector.

Trail is the market leading hospitality checklist app. The simple app replaces paper in hospitality businesses to streamline operations, boost productivity and uncover efficiencies. When integrated with existing Access Group solutions, including Training, HR and scheduling, EPoS, CRM, reservations, property maintenance and purchasing, all powered by Access Workspace, Trail becomes a complete operational hub.

Henry Seddon, Managing Director of Access Hospitality, said “With operators facing an increased need to focus on productivity and compliance, adding Trail to the Access Group’s portfolio creates an unrivalled end to end offering that gives customers freedom to do more.

Trail’s smart digital checklists let teams know exactly what to do and when to do it, reducing pressure on managers and team members. Dashboards and notifications give remote visibility to head office so operators can track performance, discover trends, and identify efficiencies. Trail closes the communication loop between individual sites and head office, allowing everyone to do more with less.”

Henry Seddon continued “I’m confident that there’s a great cultural fit between the two companies, as well as experienced talent within the Trail team which will be a great addition to the Access Hospitality family.”

Joe Cripps & Wil Grace, co-founders of Trail will join Access Hospitality to help integration with existing hospitality software products through Access Workspace and steer further product development.

Joe Cripps commented “This is an exciting step for Trail. Since its creation in 2014, Trail has become the UK’s leading hospitality checklist app with strong integration into feedback, EPoS and TNA technology. Over the last year, the adoption of digital technology has accelerated in the hospitality industry, and digital checklists will be key consideration for improving productivity as businesses get back on their feet. With staff shortages and high turnover currently making it even harder to maintain standards, Trail helps ease the pressure.

Access Hospitality is well known for providing innovative technology solutions for the hospitality and leisure sector. Existing Trail customers will benefit from the company’s extensive experience in accelerating product development, investing in customer success and providing software that gives customers the freedom to focus on guest experiences.”

What customers are saying

"I f****** love Trail, it's taking my businesses to the next level."
Josh Paterson
"We rarely provide training to our guys, they just bought into the idea straight away. I love that I have a full visual of everyone's activity in front of me."
Katrin Toots
Compliance Manager
“It’s not a paper diary that’s covered in barbecue sauce. We have clarity over what’s done in our sites and are confident going into our audits.”
Jay Brown
“The EHO visited almost every site last year and every store was given a five star rating."
Jay Brown
Operations Chef
"We turned our Costa Checks and various compliance forms into regular tasks on Trail, which has contributed to some of the best scores we have had."
Delroy Daniels
Operations Director
"Our teams love it, it gives our managers of all levels absolute clarity on what they need to achieve every day."
James Brown
Operations Director

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