Trail Meets Brean Leisure Park's Sarah House

In our new interview series, we're putting operations in the spotlight. Getting unique customer insights, straight from the front line.
Jo Stephenson-Thompson
 • 
Jun 2021
4 min read

Brean Leisure Park rolled out Trail to cut down on paper and embrace a 100% digital operation.

Sustainability is a core focus for the team at Brean, so going paperless was an easy decision.

But Trail helped them in more ways than one. We caught up with Sarah House, Director at Brean, to find out how going digital helped them streamline their complex operations and operate during Covid.

How would you describe your role at Brean?

Busy! My role is very operational and hands on in delivering HR & Health and Safety across our various holiday resort areas.

What’s the best and worst thing about your job?

I love putting smiles on people’s faces and seeing customers have a great stay/visit.

The most difficult part is ensuring levels of consistency in our multiple areas. I have to prioritise based on urgency, safety and service. And empower our department managers with the right tools to make the right decisions, so they can manage their own areas successfully.

What has been your biggest challenge at work during Covid?

Keeping up to the date with the changing guidance for both our team and guests.

People now have to pre-book activities rather than just turn up, and order food and drinks through an app to reduce physical contact between team members and guests.

You joined Trail in March this year, what were the main problems you wanted to solve?

First of all; to save paper. Our main focus during 2021 is putting sustainability at the heart of everything we do. Each area would usually have a daily record book split into daily, weekly and monthly tasks. We have over 16 areas, and we make the books ourselves, so this has saved lots of paper and time.

Moving online gives you real time information, you can instantly see which areas are performing well, who is running behind and who is using it as a tick box exercise.

It is also creating some healthy competition between areas on who is receiving the highest score.

What are the most valuable tasks you use on Trail?

Some of the tasks are fairly complicated—like water tests for the pools and hot tubs—but they are crucial for the maintenance of our facilities. And the reports are really useful to review over time.

Customer complaints and incidents tasks are also valuable. We have them setup on notifications, so the relevant area manager is informed straight away and can take action.


What customers are saying

"It’s the app I can’t live without in my working day."
Beth Cole
Assistant General Manager
"Trail is making it easier for our teams to ensure our food and safety practices are upheld."
– Trail is making it easier for them to ensure our food and safety practices are upheld."
Tracey Colbert
Risk & Compliance Director
"Our teams love it, it gives our managers of all levels absolute clarity on what they need to achieve every day."
James Brown
Operations Director
"Trail was so easy to set up and the pubs love it"
Simon Swann
Regional Manger
"We turned our Costa Checks and various compliance forms into regular tasks on Trail, which has contributed to some of the best scores we have had."
Delroy Daniels
Operations Director
"Trail has given us realtime insight into every facility across our estate, so we can react to maintenance issues before they become large."
Scott Vernon
Chief Financial Officer

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