Welcome to the Trail — Leon & New World Trading Company

Gemma Thomas
Oct 2020
3 min read

New World Trading Company invest in operations

Widely awarded group NWTC has brought in Operations management app Trail to support their fast growth.

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Trail serves up a daily list of tasks to guide teams step-by-step, from opening checks and food safety to cashing up. When integrated with ePOS, rotas and other systems, Trail becomes the central operational hub for the entire organisation, helping maintain standards, cut costs and save time. Other customers include Leon, Ei Group and Brewdog, and Trail recently won the Global Expansion award at Retail Recharged.

“After a successful pilot with Trail we have now rolled this innovative product out across the rest of our 20 strong estate, we are excited to be working alongside Trail as we continue to expand.”

Matt Bamber
Operations Director, New World Trading Company

NWTC are opening an average of over 6 sites a year, including The Botanist in West Bridgford this week. With each new opening, Trail acts as a complete operational guide helping new staff and managers through their day and allowing them to maintain consistent standards from day one.

“NWTC are a phenomenally successful group. Trail was a natural fit for them as we give them complete operational visibility across all of their sites, as they expand they can focus attention where it’s needed most"

Joe Cripps
Founder, Trail

Leon completes rollout on the Trail

Operations management app Trail has been implemented in all 40 of Leon’s sites to support growth following £25m investment earlier this year.

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Trail serves up a daily list of tasks to guide teams step-by-step, from opening checks and food safety to cashing up.

“Quickly, Trail has become a central operational hub for our restaurants. It helps us manage the day-to-day, as well as communicating specific activities / reminders direct to restaurants in the moment, from product launches to urgent actionable items.”

Alan McNiven
Operations Development, Leon

Rollout took just 2 weeks and they’re already seeing an increase in restaurant implementation, as well as some freeing up of time vs. similar paper based tools.

“It proved simple to use and has helped us manage and communicate change to our managers. Having live visibility gives us great insight into compliance and supports us in having traceability when needed”

Claire Didier
Operations Support Manager, Leon

What customers are saying

"It’s the app I can’t live without in my working day."
Beth Cole
Assistant General Manager
"Trail is making it easier for our teams to ensure our food and safety practices are upheld."
– Trail is making it easier for them to ensure our food and safety practices are upheld."
Tracey Colbert
Risk & Compliance Director
"Our teams love it, it gives our managers of all levels absolute clarity on what they need to achieve every day."
James Brown
Operations Director
"Trail was so easy to set up and the pubs love it"
Simon Swann
Regional Manger
"We turned our Costa Checks and various compliance forms into regular tasks on Trail, which has contributed to some of the best scores we have had."
Delroy Daniels
Operations Director
"Trail has given us realtime insight into every facility across our estate, so we can react to maintenance issues before they become large."
Scott Vernon
Chief Financial Officer

Rated 5/5 on